New message · comparison
Sigstr was acquired by Terminus and folded into an ABM platform. If you want a standalone signature tool with flat pricing, here is the modern option.
Searching for Sigstr today leads somewhere unexpected: Terminus. Sigstr was acquired by Terminus in 2019, and its signature marketing features were folded into the Terminus account-based marketing platform. The standalone signature product people remember effectively no longer exists; getting its capabilities now means buying into an ABM suite.
That is a reasonable path for B2B marketing teams who wanted Sigstr precisely for banner campaigns and account targeting. It is a dead end for everyone who just liked having a tool that managed team signatures, because an ABM platform is a different purchase with a different price tag and a different buyer.
BrandFooter serves that orphaned use case. It manages team email signatures and nothing else: a flat one-time payment covers your team, claim links handle distribution, and the output is table-based HTML that renders properly in Gmail, Outlook, and Apple Mail. No suite, no subscription, no demo call.
Re: The alternatives
An honest look at what each platform does well and where it falls short.
Searching for Sigstr today leads somewhere unexpected: Terminus. Sigstr was acquired by Terminus in 2019, and its signature marketing features were folded into the Terminus account-based marketing platform. The standalone signature product people remember effectively no longer exists; getting its capabilities now means buying into an ABM suite. That is a reasonable path for B2B marketing teams who wanted Sigstr precisely for banner campaigns and account targeting. It is a dead end for everyone who just liked having a tool that managed team signatures, because an ABM platform is a different purchase with a different price tag and a different buyer. BrandFooter serves that orphaned use case. It manages team email signatures and nothing else: a flat one-time payment covers your team, claim links handle distribution, and the output is table-based HTML that renders properly in Gmail, Outlook, and Apple Mail. No suite, no subscription, no demo call.
Enterprise teams
Re: Why BrandFooter
Built for small teams who want professional email signatures without the complexity or recurring fees.
Re: Common questions
Common questions about switching and choosing the right tool.
Terminus acquired Sigstr in 2019 and absorbed its signature marketing technology into the Terminus ABM platform. Sigstr stopped existing as a product you could buy on its own, so former users and people who see it recommended in older articles now need either Terminus or a different signature tool.
For the signature management half, yes: templates, team distribution, and consistent branding. For the marketing half, no. Sigstr's signature ad campaigns and account targeting live on inside Terminus, and BrandFooter does not attempt them. Which half you actually used determines whether the swap fits.
If account-based marketing is a strategy you are investing in anyway, possibly, since signature ads are one channel within that platform. Buying an ABM suite only to manage team signatures makes little sense financially or operationally, which is the gap standalone tools fill.
Sigstr sold per-user annual subscriptions, and Terminus today sells enterprise contracts. BrandFooter takes the opposite approach: a flat amount paid once, covering the whole team indefinitely. There is no renewal event and no per-seat multiplication as you hire.
You can recreate the signature block itself: logo, contact details, brand colors, and links arranged in a clean table-based layout. Rotating campaign banners with tracking will not carry over, since BrandFooter does not run banner campaigns. Most teams find the core signature migrates in an afternoon.
Fwd: Worth a look
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One-time payment. No subscriptions. Your whole team covered.